Tellus is a neighborhood movie theater operated by a nonprofit cultural organization. Today they have around seventy members who do everything from baking cakes to repair projectors. The organization is financially and politically independent.
Tellus had asked creatives in the neighborhood to redesign their logo. As I really like the organisation I designed a logo solution based on a custom made typeface.
The typeface – The shape of the custom made typeface is based on the sign "Tellus" that sits above the theater entrance. It is the basis for the logo and serves as a thread through the entire graphic profile.
The logotype – I wanted the logotype to express the cinema’s large range of activities and events and let it vary on special occasions. You can creatively create countless versions of the logotype without losing the recognition factor because the wordmark’s shape.
The color range – All colors are allowed to use. The variations together with the wide color range illustrates Tellus Bio & Café's diversity.
Work in progress – This design is a proposal and currently not applied. However it was a great exercise to create a custom made typeface to get a unique identity. To create display typefaces is a lot of fun.