About Folksam

Folksam is a Swedish insurance company that offers a wide variety of insurance, savings and loan products to suit every need.

My role

As Digital Art Director at Folksam, I create design concepts for digital services such as purchase and claim flows, product presentation pages and Folksam's customer portal "Mina Sidor".
I am responsible for maintaining Folksam's brand across all digital channels from overall concepts to the finer details. I work together with a group of UX designers, web analysts and front-end developers within an agile working process.


Please contact me if you wanna know more about Folksams digital trasformation and my role as Digital Art Director.

How visitors used the website on their smart phones

- 49 % of the visitors went directly to “Find an ATM”
- 24,6% of 37,6% went to “Find an ATM” through the home page
- 8.65% went to Our services
- 2,24% went to FAQ

“Find an ATM” was the most visited page

Find an ATM 29 333 page views
Home page 15 854 page views
Our services 5 133 page views
Customer service 2 993 page views
FAQ 1 961 page views

July 2014 / 72 598 page views in total

Almost half of all visitors used mobile devices.

Desktop 16 183 visitors
Mobile 9 621 visitors
Tablet 2 693 visitors

July 2014 / 28 497 visitors in total