Bankomat.se – Find an ATM
Bankomat is the leader in ATMs in Sweden. Under the Bankomat® brand, they operate and manage ATMs and CDMs in more than 500 locations in Sweden.
Strengthen the Bankomat® brand through an improved web service and simplify the administration of the website. Visit bankomat.se
Research and concept – Bankomat’s previous digital presence consisted of a corporate website and the mobile app Hitta Bankomat. The website had information for card issuers and ATM-owners whilst the mobile app was focused on the actual users of ATMs.
As we started by looking at the visitor statistics and app download rates, it became apparent that users would rather look at the web-version of “Hitta Bankomat” than download an app which they would rarely use. The website, however, wasn’t adjusted for smartphones and was very hard to use in a mobile browser.
We decided to combine the mobile app with the website and rethink their web presence – from a corporate website to a user-focused service.
- 49 % of the visitors went directly to “Find an ATM”
- 24,6% of 37,6% went to “Find an ATM” through the home page
- 8.65% went to Our services
- 2,24% went to FAQ
Find an ATM 29 333 page views
Home page 15 854 page views
Our services 5 133 page views
Customer service 2 993 page views
FAQ 1 961 page views
July 2014 / 72 598 page views in total
Desktop 16 183 visitors
Mobile 9 621 visitors
Tablet 2 693 visitors
July 2014 / 28 497 visitors in total
Design process – Bankomat’s design strategy is built heavily on their brand color. We avoided unnecessary style elements, like gradients and rounded boxes, and instead focused on a clear and simply structured typography. The best case would be that “the user shouldn’t think about the design” at all.
Process – We first agreed on structure, core functions and content with all stakeholders before we started with the design. Bankomat has outstanding requirements in security and it was very important that everybody knew exactly what to do during the production process.